Most firms think in years. We think in generations.

We help people find the work worth giving a life to, and back the ones who build companies from it.

Across East Asia and Asia Pacific. Now in Australia.

Find your life's work.

The Purpose Design Program, delivered 1:1. For graduates, PhD candidates, senior managers, corporates, and anyone between chapters. You don't need to be a founder to begin.

Explore the program

Build for decades.

Long-term capital and a co-founder's partnership, for people ready to build a company around a problem worth a generation.

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— Mastery

To know what you want for your future, start with your past, and who you are today.

Most people who find us got here one reasonable step at a time. The degree, the job, the city, each one sensible on its own. Nothing went wrong. What's missing is harder to name.

Whatever brought them here, the question underneath is the same: what's actually worth a life?

What mastery means here

First, a life mission: a theme worth your energy for the rest of your life, in an area the world will need more of over time. Then the long work of getting genuinely good at it, over decades rather than years. It changes you as you go, not just what you know but how you see, how you decide, who you are.

How Purpose Design works

It takes you back through your past and the person it made: the stories you carry, the patterns steering your decisions. From there you shape a mission of your own and define the mastery to pursue it. One-on-one, with something real at the end.

Where it starts

We've been doing this work on ourselves the whole time, a company of generalists, learning by doing.

Explore the program

REAPRAResearchandPractice

— The Purpose Design Program

A guided journey into who you are, and what you'll build from it.

A personalised 1:1 program in deep self-inquiry. Sixteen sessions that start with your earliest memories and end with a life mission and the mastery to pursue it.

It's Reapra's own method, built over a decade of starting companies and refined with the founders closest to us. It's open to anyone, not only people building companies.

Is this you

Most people arrive knowing something needs to shift.

These are the shapes it usually takes.

You've ticked the boxes, and something's still missing.

The career, the achievements, the milestones. None of it wrong, none of it quite yours.

You're between chapters.

The old version of your life is winding down, and you want to choose the next one deliberately.

You've been thinking about starting something, but the direction isn't clear.

A business, a creative project, a different way of living. The pull is there, the shape of it isn't.

You're known to yourself in some ways, and a stranger in others.

You've done your share of personal work, and there are still patterns you can't explain.

You're curious who you'd be without the version of yourself everyone expects.

You've never had the space or the structure to find out.

You're ready to do the work, you just want it to go somewhere.

Books, retreats, courses, therapy. This time you want a defined path and something real at the end.

The work

Each module leaves you with something you didn't have before.

Written work first, then an hour one-on-one with your facilitator taking it further.

Your past

Origin

You find out where your instincts came from. The environments and early experiences that shaped how you read the world, before you had any say in it.

Your present

Uniqueness

You get an honest picture of how you operate now. The patterns, the contradictions, the tensions you've worked around for years without ever naming them.

Your future

Life Mission

You come away with a direction that's actually yours, built out of your own history and the transformation you want to make.

Your practice

Mastery

You work out what pursuing it looks like in practice. The domains, the first moves, how it changes the way you spend a week.

What you get

What you walk away with.

A purpose operating system

Everything you uncover, rendered into something you'll actually use: a dashboard, a life map, a manifesto for the direction you're setting.

Self-facilitation tools

The handbook and tools to keep running the practice on your own, so the work continues long after the last session.

A foundation for what's next

A direction you can act on, and a life with more purpose in it. If you decide to build something from it, there's a path from here into building it with us through our investment track.

And you'll understand yourself in a way most people never get to: with language for who you are and what you're building toward, and the ability to decide from a foundation you built yourself.

— Around Reapra

Participants at a Reapra Purpose Design retreat — Purpose Design retreat

A Reapra facilitator in a 1:1 session — 1:1 sessions

Reapra participants in conversation — The community

— Voices from the Program

The commitment

How it actually runs.

Format

Fully online. Course modules, 1:1 sessions with your personal facilitator, community access.

Journey

A defined 4-month arc with a clear beginning and end. Rolling intake, start when you're ready.

Cadence

One hour a week with your facilitator. Sixteen sessions in total, with guided work between them.

Cost

S$10,000approx. A$11,100 · paid in full

Sixteen 1:1 sessions · Your Purpose Design, all in one place · Post-program community access and membership.

Introductory pricing for a limited time. Because the work is one-on-one, slots are limited.

Ready when you are.

Not sure? and we'll talk it through.

— Investment

Build the business of your life.
Not just the next five years of it.

For founders who've finished the Program and want to build, this is what comes next. We back problems that take a generation to solve, which means no outside funds on five-to-seven-year cycles, no fundraising treadmill, and no pressure toward exits that don't serve the work.

The Partnership

Patient capital.

We invest up to S$100K in pre-seed funding to launch your first business with Reapra.
You'll own 60%, we'll hold 40%.

It's how we build: one business, bootstrapped around a social problem, compounding over time instead of raising round after round. The focus is self-sustaining profitability, reached fast.

A co-founder's share, not an investor's.

The 40% isn't the price of capital. It's a co-founder who never leaves.

And it holds. On the funding treadmill a founder's majority gets whittled away round after round. Here there are no rounds, the business funds itself, and 60/40 stays the shape of the partnership with you in charge.

If you'd rather own 100% and build alone, that's a legitimate path. This one is for founders who want a partner for the decades.

A method that compounds.

Every founder we back completes the Purpose Design Program before we invest. From there it becomes the foundation of the partnership, not a box you ticked to get funded.

Real partnership over just capital.

We're in the business with you, not on a board seat: the method, the learning and development, the weekly work of building something that lasts. Regular engagement and real co-learning.

A community of co-builders.

A decade of building this way across six markets. You join the founders we've backed, people to learn from, build alongside and grow with.

Every business we back follows the same five moves.

The first business is deliberately unglamorous. A simple, even boring model, chosen so the focus stays on learning the problem deeply rather than chasing a hot market. Depth first, growth second.

See the founders we've backed

A note on fit.

This is for you if:

You're building something new with us
You're in it for the long problem, not a fast exit

Probably not, if:

You want us to fund an existing or fixed business idea
You're chasing hypergrowth or a quick exit

Not sure? and we'll talk it through.

— Community

A decade of backing founders, one relationship at a time.

The people we back, work with, and learn from.

— Where it started

Reapra was founded in January 2014 by Shuhei Morofuji, after he stepped back from SMS, one of Asia's largest healthcare information platforms, to spend his next chapter supporting founders. It started with one entrepreneur backing others, one relationship at a time.

— The long view

Twelve years on, Reapra is active across six markets in Asia Pacific and East Asia, with new markets in early stages. The work is the same everywhere: back the founder first, build the industry around them, and stay for the generation it takes to matter.

University of Oxford, Wellbeing Research Centre and Reapra

— In partnership

Reapra funds a three-year research fellowship with the Wellbeing Research Centre at the University of Oxford, studying long-term wellbeing and sustainability. Believed to be the first of its kind.

Read about the fellowship