Most firms think in years. We think in generations.
We build future industries, and the founders who lead them, across East Asia and Asia Pacific.
Now building in Australia.
— The Reapra Way
The problems worth solving take a generation. We build the foundations that let founders lead themselves, and the future they're here to shape.
We're generalists who learn by doing and build in co-creation with others. The aim runs long: pushing what entrepreneurship can be, over generations, toward the wellbeing of people and the planet.
Built differently.
We're not a typical venture firm. We don't raise outside funds on five-to-seven-year cycles, so there's no fundraising treadmill and no pressure toward exits that don't serve the work. We back what takes decades, at the pace the work needs.
The person before the plan.
Most businesses start with an idea: spot an opportunity, build a deck, raise money, scale fast. Plan first, person second. We work the other way around, needing to know who's building and whether they'll spend their working life on the problem they chose.
Why the Reapra Way exists.
The problems we care about take decades, and the founder drives any business that lasts that long. So we work on the foundation underneath the person first: how they operate, what they care about, why this problem. It's refined with the founders closest to us.
A guided journey into who you are, and how to build the future you want to live in, alongside people doing the same.
A personalised 1:1 program in deep self-inquiry, available to Australians. Everyone begins here. For some, it becomes the foundation for building a business with us. For others, it draws a path from where you've been to where you're going, and a life with more purpose in it. Together, we figure out what that is.
Most people arrive knowing something needs to shift.
These are the shapes it usually takes.
You've ticked the boxes, and something's still missing.
The career, the achievements, the milestones. From the outside it looks like enough. From the inside it doesn't.
You're between chapters.
The old version of your life is winding down, or already has. The next one hasn't started. You want to choose it consciously this time.
You've been thinking about starting something, but the direction isn't clear.
A business, a creative project, a different way of living. The pull is there. The shape of it isn't.
You're known to yourself in some ways, and a stranger in others.
You've done your share of personal work. There are still patterns you don't fully understand, and you want to.
You're curious who you'd be if you stopped performing the version of you everyone expects.
You've never had the space, the structure, or the permission to find out.
You're ready to do the work. You just want it to actually go somewhere.
You've tried books, retreats, courses, therapy. You want something with a defined path and a real outcome at the end.
The foundations you'll build the rest of your life on.
Four modules, across your past, your present, your future, and how you live it.
Bias Origin
The early experiences, environments and worldviews that shaped you, and that you've been in conversation with ever since.
Uniqueness
Your operating system as it stands now. The tendencies, tensions and contradictions that make you who you are.
Life Mission
The direction you're moving toward. The themes you keep returning to.
Mastery
Bringing it into how you live. Translating insight into how you spend your days, weeks and years.
What you walk away with.
You'll understand yourself in a way most people never get to.
You'll have language for who you are, what you're building toward, and why.
You'll make decisions from a foundation you built yourself, not from other people's frames.
If the work sets you up to build a business, there's a path from here into building with Reapra, via our investment track.
How it actually runs.
- Format
- Fully online. Course modules, 1:1 sessions with your personal facilitator, community access.
- Journey
- A defined 4-month arc with a clear beginning and end. Rolling intake, start when you're ready.
- Cadence
- One hour a week with your facilitator. Sixteen sessions in total, with guided work between them.
- Investment
A$11,200paid in full
or four monthly payments of A$3,220 (A$12,880 total).
Sixteen 1:1 sessions · Your Purpose Design, all in one place · Post-program community access and membership.
It starts with a conversation.
Not sure? and we'll talk it through.
Build the business of your life.
Not just the next five years of it.
For founders who've finished the Program and want to build, this is what comes next. We back people taking on problems that take 20 to 50 years to solve, and we stay for the long haul.
Patient capital.
We invest up to A$110K in pre-seed funding to launch your first business with Reapra. You'll own 60 per cent, we'll hold 40. That's a bigger share than most investors take, and it's deliberate. We're not writing a small cheque and stepping back, we're in it with you, doing the work alongside you.
It's how we build: one business, bootstrapped around a social problem, compounding over time instead of raising round after round. The focus is self-sustaining profitability, reached fast.
A method that compounds.
Every founder we back completes the Purpose Design Program before we invest. From there it becomes the foundation of the partnership, not a box you ticked to get funded.
Real partnership over just capital.
We work alongside you, not from a board seat. Regular engagement, real co-learning, and support from people building the same way you are. You keep ownership and control.
A community of co-builders.
You join founders and practitioners across Asia Pacific, all building the same patient way. Their experience becomes yours to draw on.
There's a pattern to it. Every business we back follows the same five moves.
The first business is deliberately unglamorous. A simple, even boring model, chosen so the focus stays on learning the problem deeply rather than chasing a hot market. Depth first, growth second.
A note on fit.
- You're building something new with us
- You're in it for the long problem, not a fast exit
- You want us to fund an existing or fixed business idea
- You're chasing hypergrowth or a quick exit
Not sure? and we'll talk it through.
We invest in people, not pitches.
The people we back, work with, and learn from.
Reapra was founded in January 2014 by Shuhei Morofuji, after he stepped back from SMS, one of Asia's largest healthcare information platforms, to spend his next chapter supporting founders. It started with one entrepreneur backing others, one relationship at a time.
Twelve years on, Reapra is active across six markets in Asia Pacific and East Asia, with new markets in early stages. The work is the same everywhere: back the founder first, build the industry around them, and stay for the generation it takes to matter.
The people at Reapra Australia.
The founders we've backed.
Click any founder to see what they're building, and why.
Roundtables, gatherings, and community sessions.
Reapra Launchpad, Melbourne 2025
Purpose Design Retreat, Sydney 2026
Notes and thinking from the community.
We're hiring · Program Development & Facilitation Intern — Australia, remote
Apply on WorkableStart with the Program.
Tell us a bit about you and we'll be in touch. Here for investment? That starts with the Program too.